Competitive marketing intelligence in a digital, data-based world

Supporting Competitive Intelligence with Linked Enterprise Data

Competitive Intelligence is a process which involves retrieving, analyzing and packaging information to offer a final product that responds to the intelligence needs of a particular decision maker or community of decision makers. Internet-based information sources are becoming increasingly important in this process because most of the contents available on the Web are available free of charge. ...

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data

Managers routinely seek to understand firm performance relative to the competitors. Recently competitive intelligence (CI) has emerged as an important area within business intelligence (BI) where the emphasis is on understanding and measuring a firm's external competitive environment. A requirement of such systems is the availability of the rich data about a firm's competitors, which is typical...

Sociological Impact of Using Digital (Web-based) Analyses on Performance Measurement and Optimization of Digital Marketing among Young Managers (Case study: Digital-based Companies in Tehran)

This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the questionnaire. For reliability analysis of this tool, Cronbach’s alpha test was...

Chance Discoveries in Real World Decision Making: Data-based Interaction of Human Intelligence and Artificial Intelligence

Will reading habit influence your life? Many say yes. Reading chance discoveries in real world decision making data based interaction of human intelligence and ar is a good habit; you can develop this habit to be such interesting way. Yeah, reading habit will not only make you have any favourite activity. It will be one of guidance of your life. When reading has become a habit, you will not mak...

How does Marketing Strategy Change in a Service-based World